Some of the clients I've worked with
Recent Explorations
My Work
Proqura is an easy to use e-procurement solution that enables companies to make their business procurement processes systematic, transparent, and efficient. Proqura covers the complete Procure-to-Pay process.
Mattermost Incident Collaboration allows users to manage their incidents using a playbook and access various devops tools and interations (such as Jira and Opsgenie).
A cost and time efficient way for Australian doctors to interact with Australian citizens to provide secondary medical services through the web.
PeterGaretyPublishing products niche wordpress plugins and themes and this project highlights the branding website I created for them.
Here's my ideal
How I make your business reach your goals by aligning them to "real" user needs.
Understand and define the problem. Before jumping into designs or presenting solutions, we have to understand, and also even scrutinize the initial problem and see if that truly is a problem people are facing. This includes user research, competitor research, market analysis and exploring the solutions that already exist.
Solutionize and Iterate. After we have identified a problem, we would think about multiple solutions that can solve the problem. This would also involve testing and iteration from potential users to see if the proposed solution actually meets their needs. At the end of this stage, you'll get pixel perfect designs so that your devs can take this further.
Breathing life into your designs. Being a developer myself, I can either take the design and create scalable and robust code, or I can work with your developers to make sure that the design gets implemented the way we envisioned it to work, and provides the experience we want.
Iteration. No design is perfect, design is an iterative process, and for that, we always have to keep going back to the user to learn and iterate. An ideal design process never ends, keeps on learning and keeps on improving over time.
What they say about me
Asaad's passion for his craft shows in his work. He always delivers thoughtful and polished experiences even under pressure. He is insightful and inquisitive and brings endless value to the products he builds...
Andrew Brown, Head of UX Design @ Mattermost
Hardworking, dedicated, creative, easy to work with. It has been a pleasure working with him. I will definitely​ hire him again when required.
Dr Mohsin Ashraf, CEO @ Primemedic
One of the best frontend developers I ever worked with. Thank you Asaad. I hope we can work again soon.
Emad Daghreri, Managing Director @ Tam.sa
